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Flash Newsletter
April 2014

"Unlock Your Data:  Keys to Data Driven Success"


Bryce Gartner, CEO & Founder, icimo, llc

"We all have data, but we don't necessarily know how to leverage the data, how to use it and how to communicate it to the people who need it." With that, Bryce Gartner began his presentation to FAR members at the April luncheon.  BIG DATA he said, "means something different to everyone, but needs to be more than a buzzword; it must show data that produces insight and moves an organization from developing strategies based on opinion to those based on the right information."  He invited the group to consider data beyond that of systems already in place, to include data from the web site and data from social media - all key information to help understand a customer's expectations and behaviors.  Sometimes the information surprises us, challenging the myths we may hold about our membership and creating a new, more accurate picture of who they are and what they need.  Once we have the information, we have the challenge to communicate the data to the people who can use it.  Here Bryce provided key examples of how to present the data so readers can see trends easily, without having to be knee-deep in numbers and, perhaps, getting stuck along the way.  For his specific suggestions and examples, see his presentation here.

Stay tuned! May luncheon registration information coming soon!

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